Client case study / California coast
A coastal point of view, carried from a founder’s story into a recognizable brand, a live Shopify store, and a first product run.
Visit PublicSand.com
A personal connection to place
After nearly ten years away, founder Ken returned to the beach with his wife and daughter. The time together brought back a feeling of being grounded—and a sharper appreciation for the coast itself.
That feeling became Public Sand’s starting point: make a brand that brings people closer to the shoreline and keeps care for it part of the story.
Logo system & applications
The current Public Sand logo pairs a bold wordmark with a small sun-and-shore symbol. The same lockup stays legible on the storefront, on dark imagery, and at product scale.
03 / In the landscapeThe logo is shown in its storefront and product applications. Storefront screenshots below were captured on 30 October 2026.
A working store, captured live
The live homepage leads with the coast and the brand’s give-back promise. The product page carries that same visual language into browsing and buying.
From discovery to product
The collection gives the story something tangible: apparel built around coastal graphics, with clear product details and direct paths to purchase.
Explore the live collection
First product run
The product range brings the identity into wearable form. A compact chest mark and larger back prints create different ways to carry the coast.
Screen-print artwork
These print studies show the artwork behind the apparel. Above, the live product photographs show how the graphics translate onto the first collection.
Garment photographs and product names are from the live store. Print studies are shown alongside the product mockups to make the design-to-product relationship clear.
Public Sand × Xponent